With 4% increase of world tourist population, some experts say that there will be 2 billion in 2030 (versus 1 billion in 2010). In the same time, means of transport became more and more affordable and new destinations appeared. What kind of strategies do the regions or cities have to attract French or Japanese tourists? What kind of touristic tools, services and innovation use companies to improve the tourist experience ? (hotels, travel agencies, airports, railways…)